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Category Archives: App Business

Could a smiley face make more users open your app?

Imagine being lucky enough to stay at the swanky Aloft Manhattan Downtown hotel in New York. Now, imagine being fortunate enough to have such a great night that you wake up with a hangover. You might think the fun ends there. Read More…

”How mobile operators can generate additional revenues” – Q&A with CEO of Calldorado, Claudia Dreier-Poepperl

The humble telephone call is causing mobile network operators a revenue headache, as voice revenues continue to decline due to increasing pressure from roaming regulations, free voice bundles, and the growth of OTT voice. Read More…

Get your app privacy policy here – deadline fast approaching

Less than two weeks remain until Google will start taking action against Android apps on the Play Store that do not have a valid privacy policy.  If you’re struggling to meet the March 15 deadline, use Calldorado’s free app privacy policy template to safely stay on Play. Read More…

Android users do not spend money on their apps

AppsFlyer research shows that an Android app user spends quite a lot less on in-app purchases than an average IOS user, more specifically – 2.5 times less. And the gap is only widening. Ouchhh! Read More…

The app life cycle is short – developers need new ways to generate revenue (part two)

In the last post (part one) we discussed how despite higher user engagement with apps, the reality is that developer revenues often disappoint. Here we discuss monetization options, looking more closely at a new alternative to the four main paths to revenue: paid, freemium, in-app advertising and paidmium, namely call triggered advertising  Read More…

Warning: Underfunding is a major threat to mobile app development

More developers are committed to mobile app development, but consumer app and game trend may cause funding problems.

The App Developers’ Alliance just released an extensive global survey of software developers. Some of the key findings were that, Read More…