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Category Archives: Industry News

News publishers’ mobile advertising revenues can get new boost

With brand recognition and trust already in place, apps from news publishers are ideally placed to extend their functionality beyond the core. This lets news publishers take advantage of both new mobile advertising revenues and engagement possibilities, enabling them to reclaim income lost as eyeballs move to the harder-to-monetize mobile platform. Read More…

‘Hey Alexa, read me an ad’

A few days ago users of the Google Home voice assistant got a little surprise. In response to typical queries such as ‘what’s the name of the drummer in Bon Jovi?’, they received the answer (Tico Torres) plus this: Read More…

”How mobile operators can generate additional revenues” – Q&A with CEO of Calldorado, Claudia Dreier-Poepperl

The humble telephone call is causing mobile network operators a revenue headache, as voice revenues continue to decline due to increasing pressure from roaming regulations, free voice bundles, and the growth of OTT voice. Read More…

Calldorado mobile advertising gold rush open to operators, too

It’s not only regular Android app owners who can benefit from Calldorado. Mobile operators can unlock voice-linked annual profits of several million US dollars by adding Calldorado’s white-label Caller ID SDK to their service line-up. Read More…