Growth Hacking Engagement in 2017
People are spending more time on their handsets, making mobile environment an even more attractive proposition for businesses and developers. That means competition is intensifying – so it’s time to get into some app growth hacking. Mobile app marketing is becoming even more important if you want your app to be successful.
Mobile was dominating the digital media experience in the U.S. already by the end of 2015, according to a report from Comscore, 2016 U.S. Cross-platform Future in Focus. Analytics from Flurry, meanwhile, concluded that 90% of mobile users media time is spent in apps. These are only some of many studies showing the rise and rise of mobile channels in general and apps in particular. In many developing markets, mobile is not only leading, but often the primary or only digital media channel for users.
Google Play is already crowded. As even more players come on board to take advantage of the growing number of eyeballs, Android app owners will need to deploy good mobile app marketing strategies. This includes diverting some app revenues towards new user acquisitions.
However, we all know that getting users to download an app is not enough. Mobile app marketing needs to continue after the install. If you invest in getting new users, you want to keep them active, so, you get return on investment (ROI) with a good lifetime value (LTV). Now, it’s time for user engagement – and re-engagement.
Re-engagement – or getting users back to your app when they’re not active – has to be done sensitively. Push notifications is the go-to tool for many but, it can be problematic. Personalized push notifications from apps that have a useful reason to notify can be liked by consumers (e.g. sports results, relevant news, email, messaging). It’s far more challenging for everyday apps, like notebooks for instance, to re-engage users by deploying push notifications. This may be seen as irritating by your app users.
Research from Localytics show 52% of users see push notifications as an annoying distraction. Furthermore, 46% of consumers would opt out of notifications from an app that sends even 2-5 push notifications per week.
We’d argue that Calldorado’s solution for Android apps is miles better – and it has zero cost, which makes it perfect for growth hacking. Using Calldorado, you can connect with your users every time they finish a phone call, even if your app is not active. The SDK adds a secondary app functionality, which lets the user know who is calling, even if that contact isn’t saved in their phone book. It’s a service that helps users guard their privacy and avoid unwanted calls.
Your connection to the user is on the after-call screen, which shows the caller’s details and allows the user to save the number or contact the caller if they wish. There are two perfect, unobtrusive tools here:
1) You can brand the mobile display page. So users always remember your app and connect it with this privacy-enhancing service.
2) You can bring them straight back to your app with a personalized, contextualized message, featuring a deep-link to your app.
It’s worth mentioning that this field is a service your app user has chosen to keep active, rather than an annoying pop-up interaction. This service, our mobile advertising SDK, is for free. Engagement growth hacking: accomplished!
For more mobile app growth hacking inspiration, take a look at our blog on App Store Optimization and check out some more tips shared by mobile technology and app experts on Entrepreneur. Find out how much money you can generate by integrating Calldorado into your Android app today!
Please feel free to let us know if you would like to see how Calldorado can help you and your app business.