How to entice users to your keyboard app – and make more money too

When the phone keyboard stopped being a physical thing, some people complained. They loved those hard BlackBerry keys.

But it wasn’t long before everyone got used to virtual keyboards. And soon they started to ask they logical next question: if my keyboard is just software, why can’t I change it?

Needless to say, smart app developers were more than happy to meet this demand.

And so – after ringtones and wallpapers and screensavers – another great mobile personalisation product category was born.

Google made it easy for Android users to swap out the stock Google keyboard with a third-party replacement. Today, there are dozens of virtual keyboard apps on Google Play.

Even Apple succumbed to the hunger from mobile users and added support for downloadable keyboard apps with iOS 8.

These innovative products have been responsible for an impressive array of new and useful features. They have changed the way users think about the keyboard and some – SwiftKey, Swype, Fleksy – have been downloaded tens of millions of times.

Among the new features enabled by keyboard apps are:

* Support for emojis and GIFs

* Minimal keyboard layout without spacebar, comma, and other bottom-row keys

* Laptop-type layout with all the keys familiar to Windows PC users

* Customisable backgrounds (from a user’s photo stream, or with DIY and downloadable themes)

* New input methods: swipe and voice commands

* The ability to scan a user’s social networking posts

* The ability to scan the web for trending words and phrases

* The ability to create custom text shortcuts

* Built-in mini games

* New technologies for word prediction and autocorrect

* Improved language support

Most keyboard apps work on a freemium model. They make money by selling branded themes or premium features.

So the question for keyboard app makers is how to draw your users’ attention to these extras. And maybe even how to make customers use your keyboard in the first place. After all, many people download and try out many of these apps.

This is where Calldorado can help. Calldorado is a caller ID platform that displays helpful information about the person or business calling, but also displays a link back to your app when the call is ended.

That means your users will see a visual reminder about your keyboard app several times a day. And the app doesn’t even have to be open for this to work. Calldorado also serves relevant advertising, so it will make you money from it too.

It’s simple to add the Calldorado SDK into your keyboard app. And it’s just as easy to configure it for the best results. You can choose to display multiple messages, which you can automate and shuffle for maximum impact.

Our studies show it works. Up to 10 percent of users re-engage with an app when Calldorado is installed. And they appear to be relaxed about this advertising medium: 70 percent of them choose to keep the Caller ID feature active – and it pays off for them. We have seen revenue from keyboard apps rise three-fold with the Calldorado SDK installed.

And the cost? Nothing. The service is ad-funded so it’s free to developers.