The Caller SDK brings a new source of ad income to your app – and should help to improve the revenue you make from your existing in-app advertising. This post will tell you how.
Every developer has to make hard choices when it comes to monetizing their app. What model should it have, premium or free? Perhaps a combination of the two? Subscription or one-time purchase?
If you do decide to support your app with advertising, there are even more questions: Which network should you choose? What type of ad is most suitable? Will the ads be intrusive?
When we at Calldorado developed our unique Caller SDK, we were well aware of these issues. We knew that the market was flooded with ad networks pitching to app developers with essentially the same proposition. We also noticed the need to provide advertising that was visible to the app user, but not interruptive.
The answer was to build a product giving end-users valuable information on the call information screen after each phone call made, received, or missed, along with an ad. Users typically make/receive/miss around five calls a day. That’s five chances for customers to use your app.
This will certainly drive up your user engagement by a significant amount.
The user can interact with your app directly from the call information screen. So if your product is a calendar app, your customer can make a diary entry without opening it. This means more organic traffic in your app as well.
So you can see how the Caller SDK has some unique characteristics when it comes to revenue and usage.
Let’s explore further:
What makes the Caller SDK different?
It offers an entirely new and incremental inventory. Every other mobile ad network wants to inject ads in-app. In other words, they want to monetize your existing inventory. At Calldorado, we give you a new inventory: the call information screen.
When does the Caller SDK display ads?
Your user will see an ad on the call information screen after every completed call. Typically, the ads will appear at the bottom of the screen below information about the call. The ads are visible but not intrusive. They are shown during a natural break in the native user experience. It’s how we have great CTRs.
How often do users see ads?
Our publishers see on average an additional 150 ad impressions per-user per-month. To repeat, this is all new engagement, on top of whatever in-app activity your app already has.
What type of ads are displayed?
They come in a variety of formats, from half-page and standard banners to native and video ads. Calldorado has developed a system for injecting the best ad for the user in the moment. This is advertising based on real-time bidding. We invite a cohort of some of the industry’s best mobile ad networks to take part in this bidding process. This ensures the best possible revenue per impression.
What does it cost to have the SDK in my app?
It’s free! We charge no set-up fees and no running costs. We only take a share of the revenue generated by ads on the call information screen. And, obviously, we do not ask for a share of any new in-app advertising revenue you earn. You can expect to boost your in-app ad income from the additional organic traffic – but you keep all this for yourself.
How soon can developers earn new revenue?
Pretty much immediately. As soon as users start downloading the new version of your app (with the Caller SDK installed) from Google Play, you will start earning. You can also add the Caller SDK for existing users when they upgrade to a new version. Your ad revenue total will be displayed on the dashboard by day, week, and month. You will be paid directly by Calldorado per month. The minimum payout is 100 Euro. Outstanding balances are carried forward to the next month until the minimum threshold has been reached.
How much can developers expect to earn?
Obviously, the revenue generated depends on factors such as the region where the user is located. If you want an estimate of expected earnings for your specific app, get in touch with our team.
Can developers block certain ad categories?
Yes. There is an option on the developer dashboard to block categories for ethical or anti-competitive reasons.
Can developers block ads for some users?
Yes. We understand that many app developers have premium users to whom they have promised to show no ads. Please talk to your Calldorado publisher relations manager about how to modify the SDK to recognize these users and block the ad function for them.
How does the Caller SDK improve in-app advertising revenues?
Your in-app revenue depends on how many monthly active users you have, and how frequently these users interact with your app. The Caller SDK will dramatically improve these metrics.
Your users can access your app without opening it directly, as the Caller SDK lets them do this from the call information screen. So if your app is for note keeping, they can do this at a logical moment – after a call.
We hope this article gives you an insight into the revenue-generating potential of the Caller SDK.
This is the second part in a series of posts that will go deeper into different elements of the service. If you want to read part one, establishing what apps the SDK is best suited for and what you can expect in the internal dashboard, click here.
For those of you ready to take the next step now, we are waiting to talk to you. Don’t hesitate to contact the team, we are here for you!