Red Herring award win marks Calldorado’s first birthday
On Wednesday the 26th of April, in front of a room full of industry experts and thought leaders, Calldorado was selected as a winner of the 2017 Red Herring Top 100 Europe award.
The award recognizes the most innovative and promising businesses in Europe and it’s safe to say we are all very excited by it at Calldorado HQ. What a wonderful way to celebrate our first birthday.
We were presented with the award at a special awards ceremony in Amsterdam but before that, we had present our credentials on a range of qualitative and quantitative measures to earn our place on the top 100 shortlist. They also reviewed our track record and standing of similar businesses, which allowed Red Herring to see past the “buzz”.
It’s been a great year for us at Calldorado, with more and more app developers integrating our SDK into their app to unlock additional revenue.
For those that don’t already know, our caller ID SDK, which is easily integrated, enables ads to be served on to the call ID screen at the end of a call. The caller ID functionality reveals the identity of a caller even if they are not saved in the user’s address book. Space on the same screen provides owners with an unobtrusive hook for re-engagement. What you get as a result of this is effectively a two-in-one solution that solves the monetisation and engagement issue that app owners across the world face today. The SDK guarantees daily ad impressions – 150 per user per month on average – which translates to a consistent income, whether or not your app is active.
Our new and disruptive model is reshaping mobile advertising and helping app owners make money faster and more efficiently. Apps like Simple Notepad and Mega Voice Changer have seen more than 10-fold increase in ad revenue within one month after integrating Calldorado’s SDK to their app.
According to Claudia Dreier-Poepperl, CEO and founder of Calldorado, “we are delighted to win this prestigious award. It is a great endorsement of the hard work and energy that has gone into making Calldorado what it is.
“We are still a very young company and we are confident that this award will spur us on to many more great things. Our technology makes it easier for app owners to make money from the apps they have invested so much time into creating and we look forward to helping even more app owners grow their revenue.”