Calldorado Success Story

Mad Contacts Widget used Calldorado to double their ad revenue within one month.

The Challenge
Mad Contacts Widget, a popular widget for calling, texting, emailing and for editing selected contacts, was looking for alternative monetization models to supplement their existing banner and interstitial ads. With a user base of 4.826 daily active users, the monthly advertising revenue would not go beyond $400.

Mad Contacts Widget also experienced 87% of their users to be inactive or using the widget very rarely. Consequently, Mad Contacts Widget needed a monetization method that allowed them to monetize beyond their active user base together with a wish to re-engage both active and inactive users.

The Solution
Mad Contacts Widget integrated the Calldorado caller ID SDK. 1 ½ month after releasing the new version in Google Play the widget now earns $819 on a monthly basis.

The SDK allows the widget to show caller ID screens after phone calls in connection with advertising. Because caller ID works regardless of whether the user has the Mad Contacts Widget open or not, it has the ability to reach both active and inactive users. That way, Mad Contacts Widget earns incremental revenue even if users have stopped using the contact service.

More User Engagement
Increased user activity! After the implementation of a Mad Contact Widget Caller Id feature, users get reminded on a daily basis of the actual existence of the widget, when conducting/receiving calls. Before releasing with Calldorado, Mad Contacts Widget had 970 daily active users. After one month that number turned into 1350 which shows a highly efficient way of re-engaging active and inactive users.

New feature – User control
Automatically when implementing the SDK, all Mad Contacts Widget users get notified about the new caller ID feature. The information is shown as a pop up after the first call, when upgrading or installing the widget. This pop up explains the feature in combination with the option to customize or even disable the feature completely in the settings menu.

Try out Mad Contacts Widget on Google Play