Calldorado Success Story

Read how Simple Notepad used Calldorado to 10 fold ad revenue within one month.

The Problem
Simple Notepad, a popular app for taking and sharing notes, was looking for alternative monetization models to supplement their existing banner and interstitial ads. With a user base of 370,000 the monthly advertising revenue would not go beyond $200. Consequently, Simple Notepad needed a monetization method that allowed them to monetize beyond their active user base.



Simple Notepad – Monthly App Revenue

The Solution
Simple Notepad integrated the Calldorado caller ID SDK. One month after releasing the new version in Google Play the app now earns an additional $2200 /month. The SDK allows the app to show caller ID screens after phone calls in connection with advertising. Because caller ID works regardless of whether the user has the Simple Notepad app open or not, it has the ability to reach both active and inactive users. That way, Simple Notepad earns incremental revenue even if users have stopped using the app.

More User Engagement
Furthermore, Simple Notepad has been successful in increasing traffic to the app through the Engagement Field ‘Take a Note’ which appears on every caller ID screen. The Engagement Field encourages app users to get back in to the app through deep-linking, and is an efficient way of re-engaging active and inactive users.

Try out Simple Notepad on Google Play

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