Calldorado presents its new and expanded portfolio at #MWC19

As Barcelona said ¡Hola! to the world’s largest mobile industry event, Calldorado presented its new products and services for 2019.

The Calldorado booth at MWC19 was incredibly busy this year with numerous activities attracting the masses, but more importantly, their diary was packed with meetings from dusk ‘til dawn throughout all 4 days of the event. Why? To present their extended portfolio of products and services for 2019, all designed to enable app owners to become successful in the mobile app economy by increasing the lifetime value of their users.

Calldorado’s flagship product, the multi-award-winning Caller SDK, featured in a recent article in Forbes, was a key talking point! The direct presentation of your app into the hands of users in relation to phone call activity leads to increased engagement and a rise in ad impressions. Publishers have seen revenue double in just a couple of months, with the number of sessions per user increasing up to 10x.

Alongside this, was the launch of Calldorado’s new Monetization Services. Top CPMs and personal service are combined to give a first-class ad optimization experience. High-value placements from top ad providers are backed up by personalized support and tailored reporting by Calldorado’s dedicated consultants. Accurate and validated data ensures that the monetization strategy is perfectly fine-tuned for each individual app.

Calldorado showcased its Appsbuyout service which gives app owners wishing to focus their efforts on a new project a quick and easy app exit. The direct sale to Appsbuyout means there are no transaction fees and therefore offers a financially beneficial and straightforward way to sell your app.

Another major service launched at MWC was Appvestor. Appvestor is a platform for both app owners wishing to receive low-risk funding to grow their user-base, and for people wishing to invest in the commercial success of apps to grab their share of the app economy. The unique structure gives investors a share of the advertising revenue generated by the users their funding acquires, with a quick return on investment and the ability to cash out at their convenience. App owners in the meantime retain full rights and ownership of the app and benefit from a significant increase in their user-base, including higher organic growth. Watch this space as we bring you more information about Appvestor throughout 2019!

Finally, Calldorado presented NameThatNumber, a call completion enrichment service for mobile network operators. The name of the caller is added to the notification SMS along with a link to a dedicated mobile site containing additional details such as the caller’s address. The addition of this detailed information improves the quality of service offered to users.

MWC19 was a busy and very important event for Calldorado and we’re already looking forward to the event next year! MWC20 is taking place on the 24th-27th February 2020 so put the dates in your diary today!


Calldorado MWC19 facts:

  • The Calldorado booth was 116.5 sq. meters split over 2 levels.
  • 20 Calldorado staff attended some or all the event.
  • Over 300 people participated in our cash cube game with 8 x Fitbits as prizes.
  • 724 photo strips were taken in the Calldorado photo booth.


MWC19 Barcelona facts:

  • More than 109,000 attendees.
  • Visitors from 198 countries and territories.
  • 2400 exhibitors over 120,000 square meters.
  • 55+% of attendees held senior-level positions. including 7,900 CEOs.
  • 3,640 media & industry analysts reported on the event.
  • Around €473 million was contributed to the local economy.
  • More than 14,000 part-time jobs were created.


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