Want more engagement for your app? Calldorado’s Caller SDK could be the solution for you

You’ve heard about Calldorado’s Caller SDK and how it can drive users directly to your app from the call information screen. Need to know more? Read on.

Intrigued by Calldorado and our Caller SDK?
You should be. We have a community of app developers just like you. They are already using the product to improve their overall app engagement – and to make money.

But you probably have a bunch of questions.

In this post, we are going to answer them. The big ones, at least. Over the next 1000 words or so, you will get an insight into:

  • What the Caller SDK does
  • How it works
  • Who the Caller SDK is for (and not for)
  • Expected results
  • Costs and profit
  • Set up
  • User experience

We will make this information as clear as possible.

We want you to completely understand the basics of the Caller SDK. That way, if you decide to speak to one of our team members, you will have a much more useful conversation.

Let’s dive in…

What is the Caller SDK?
When implemented, the SDK interacts with your user’s phone every time there is a phone call using a caller ID function presented within your app. It doesn’t matter if the phone call is incoming, outgoing, or missed, the user will get information about the call along with caller ID information and your app.

How is this useful?
Mostly, because it boosts engagement. Users typically make/receive/miss around five calls a day. That’s five chances to remind your customers about your app.

But the Caller SDK lets you do more than just remind them. The aftercall screen is a part of your app, meaning every phone call drives traffic directly to your app in a way it makes sense for the user.

More traffic leads to more impressions. More impressions lead to more chances to monetize (either by driving more clicks on your in-app ads or by upgrading non-paying users to premium users).

You can also make money directly through the Caller SDK. We can present ads on the screen. We share the revenues from these ads with you.

What types of app is the Caller SDK for?
Exclusively for Android apps. There’s no iOS option for now.

Some app categories are especially well-suited to the Caller SDK. For example, apps that relate to:

All of the above have features with a natural fit to phone calls. For example, after receiving a call, a person might want to make a diary entry. The Caller SDK makes it quick and easy to do this from the home screen.

If you have doubts, in case your app is not on the list, feel free to contact Calldorado to investigate further if your app can be a fit for the SDK.

Which apps are the Caller SDK absolutely NOT for?
In theory, any app developer could benefit from Caller SDK. Your app features need to bring added end-user value to the call scenario, otherwise our SDK will not be for you. This is why, for example, games are not a good fit.

Are there any other requirements that make an app qualify?
Your app needs to have an audience, meaning it should have a reasonable number of daily active users and daily installs. We are very transparent in what we do and expect the same from our publishers. Therefore we only work with publishers with full company transparency on the Google Play store. 

How do users respond to the Caller SDK? Does it annoy them?
No, it’s doesn’t. Informing the user about what your app does is key.

When you change things within your app, it will not suit everybody. Some will not like the feature, however we tend to see the majority of the end-users accepting and using this core feature.

We require you to be transparent about the Caller SDK in both text and pictures on your play store listing, so the user is well-aware of what to expect during calls. This has to do with Google compliance and, even more so, keeping your end-users happy and informed. 

The Caller SDK becomes part of the app’s core features. The connection needs to be strong and also needs to be communicated on the play store listing. The users even have the option to customize the features within the call scenario to their liking.

But don’t worry, you’ll have a dedicated key account manager who will help you every step of the way. We make this process simple. We will help you build a welcome screen that explains the set-up and describes the benefits.

Is the Caller SDK also an ad service?
We display banner ads along with valuable information on the call information screen. Calldorado manages this aspect of the service and works with established mobile ad networks to generate the ads.

That said, you can turn off the ad function if you wish (so ads are not shown to premium users, for example), or request that specific product categories are not advertised.

How long does it take to launch an app with Caller SDK?
You can be up and running in a couple of days.

However, first, we need to make sure the Caller SDK is right for you. So you should sign up, or contact the team

Once you have submitted your application, your app will go through an approval process. Our team will contact you shortly after to discuss this. Once accepted, you will find the SDK itself easy to implement. There are more technical details available in the FAQ

We offer a number of templates based on specific app categories that you can use if you wish. Our team includes plenty of former developers and publishers. They know what works. This should make set up even quicker.

How much does it cost to implement and run the Caller SDK?
There are no setup or running fees. Calldorado makes money by sharing ad revenues with you.

How can I check the performance of my app?
You can find loads of useful information on your Calldorado dashboard. Here, you can see data on:

  • Revenue
  • CPM rates
  • Impressions
  • Number of daily active users
  • Number of monthly active users

You can easily create reports based on this data to share with your team members. Multiple apps by the same publisher can be displayed simultaneously for comparison purposes or can be viewed individually. 

The dashboard also offers free video tutorials and step-by-step guides.

What happens if another app on a user’s phone is using the Caller SDK?
We work on a “first install wins” basis. In other words, only the first app installed can show the caller ID feature and ads.

However, this rarely happens. The Android app economy is vast. There are more than a billion potential customers out there.

Is the Caller SDK for users all over the world?
Yes, it is. There’s no regional limit. In fact, the SDK supports more than 30 languages – from Hindi to Hebrew.

We hope this article has answered all your basic questions about Caller SDK.

There is, of course, much more to know. Over the coming weeks, we will add more posts that dive deeper into different elements of the service.

If you would like to take the next step, please contact the team. We look forward to hearing from you – and hopefully working with you.