True or False?
How much do you really know about your app users and the revenue potential of your app? Let’s debunk some of the myths surrounding app monetization and user behavior with the Calldorado TRUE or FALSE quiz.
All ads disrupt the user experience – FALSE
A common misconception in mobile advertising is the notion that all advertising in apps disrupts the user experience. But it doesn’t have to be that way. Not all mobile ads are the same. There are a lot of different ad formats out there, and there’s no doubt that a lot of them disrupt the user experience. There are examples of full screen interstitials or short videos where the app user has to perform an action in order to continue using the app.
Calldorado offers a different type of advertising that does not interrupt the user experience. Instead of showing ads inside of the app, it shows ads in connection with Caller ID screens after phone calls. This way, users are not interrupted in their interaction with your app but you can still monetize without feeling guilty. Not only does caller ID enrich the feature set of your app, but it also provides a great monetization solution for developers, who wish to maintain an ad-free user experience within their app but still see the need to monetize.
I can continue to make money from my app even if usage has declined – TRUE
A decline in usage is usually any app developer’s worst nightmare. Not only does it mean less active users but it often also means a hit on the revenue stream. By using a non-conventional monetization approach, like the Calldorado SDK, you can monetize your entire user base – even the ones that have stopped using your app.
Once users have stopped using your app they will never come back – FALSE
This is true for most apps, as users quickly forget about apps once new ones surface Google Play and take the place of old ones. But don’t worry. Calldorado helps you keep user engagement rates high by deep-linking directly to your app or game from every caller ID screen, which may show several times a day. The Engagement Field, which is a part of this screen, can be customized with a special message (e.g. Play again, check your balance etc.) and link to a specific feature or level in your app or game.
Learn more about how to extend the lifetime value of your app users and optimize your revenue potential here