Pay attention! Where will people spend their (media) time in 2018?

It’s pretty common these days for people to complain that they are permanently busy.

Are they?

Maybe. Some people work too hard. But many more stay up late checking social media, answering messages, and being thoroughly well entertained.

The numbers prove it. For most of us, entertainment and leisure time is on the up.

According to PwC’s annual Global Entertainment and Media Outlook report, entertainment and media spending will hit $720 billion by 2020, up from $603 billion in 2015. And these are just US figures.

The big question for content providers is: where do people get their entertainment?

Well, unsurprisingly consumers are moving away from ‘traditional media. Media agency Zenith says consumption of broadcast TV, radio, printed newspapers/magazines and cinema has fallen 13 per cent over the last seven years.

To be more specific, people will spend an average of 316 minutes a day with traditional media this year, down from 364 in 2010.

More than half of this time will be in front of the TV. Yes, the telly is still the largest single medium by consumption time, averaging 170 minutes of viewing a day in 2017.

But its days at the top are numbered. Time spent on the internet, says Zenith, is now around 140 minutes a day. And it can’t be long till online hits the top spot, given its upward journey. After all, it accounted for just 48 minutes of our time per day in 2009.

Younger users have already switched. In the UK, for example, the internet is already the top media pastime for children. In 2016, the regulator OFCOM revealed that youngsters aged 5-15 spend around 15 hours each week online. On TV? 13 hours 36 minutes.

Of course, one single factor is behind the surge of digital: mobile.

Zenith expects mobile internet use to account for 71 per cent of all internet consumption in 2017. That’s amazing. The mobile revolution is less than 10 years old, and really only flew with the launch of 4G in 2012.

It won’t be news to the Calldorado community that apps remain the medium of choice for most mobile users. According to market watcher comScore’s 2017 US Cross-Platform Future in Focus report, mobile apps control 60 per cent of digital time spent.

In fact, the native app continues to defy all challenges (web pages, web apps, rich messaging, bots etc.). It’s never been stronger.

Analyst App Annie says total time spent in apps in 2016 reached 1.6 trillion hours, up 50 per cent on 2015. In mature markets, people spend two hours per day in apps. The total could be 3.5 trillion hours by 2021.

A huge amount of this app activity is gaming. In 2016 alone, games represented 11 per cent of time spent and four in ten downloads, yet generated 81 per cent of revenue.

Of course, headlines like these make developers hungry to move into the app space. It’s why, as of October 2017, there were two million apps in the iOS App Store and 3.5 million on Google Play.

The challenge they all face in such a competitive space is standing out from the crowd and making money.

Here, Calldorado can help.

Our SDK will link your app to a user’s caller ID screen. It means that every time he or she makes or receives a call, the display will show useful extra information about who’s calling – even when the caller is not in the address book. This helps people identify and avoid spam.

The SDK will also let developers integrate their app’s functionality with a native look and feel into the caller ID screen. They can make sure their app is visible and usable on the smartphone display every time their users take or make a phone call.

Finally, the Calldorado SDK generates revenue by displaying relevant ads on the caller ID screen. In fact, it typically generates more than 150 after-call impressions per user per month.

In a world where ‘time spent’ is such a critical currency, you should spend time looking into it…