Calldorado Whitepaper

Monetizing & Extending the App Lifecycle


App developers face a series of challenges to get their latest creation in use and start generating revenue. With just three months to go before peak usage halves, app developers have to concentrate on generating the majority of their revenue in the first few months following a download.

This whitepaper explores the issues associated with the app lifecycle and why choosing the right monetization option is absolute key to success.

In this whitepaper you will learn about:

The App Life Cycle – from download to uninstall

Current trends regarding app usage and download

The most popular monetization models and App Lifetime Value

Developer Economics and the App Poverty Line

How to overcome challenges related to app monetization & user engagement